“Function and beauty are not mutually exclusive but rather made to support each other.”

— Laura Keeler Pierce

Laura Keeler Pierce

Founder & Principal Designer

Known for emboldening clients to live in thoughtfully designed spaces, Laura connects modern living solutions with a heritage design sensibility. Drawing inspiration from her historic New England backdrop, Laura and the studio specialize in maintaining architectural integrity while infusing updated livability and character into the fabric of each home they touch.

Growing up, Laura’s love for design was shaped by new cities and gut renovations—each new home her family moved into presented a fresh opportunity to create a space that visually spoke to her. Now, the interior designer fashions together storied homes for others by weaving functional beauty into the lives of her clients. Laura’s body of work reveals a tapestry of interiors in which people want to linger longer, rooms that evoke emotion and spirited spaces that are deeply rooted in history and place, and always assembled with intention. Her innate ability to create these layered homes, ripe with rich narratives, draws from her artistic intuition and formal education, including studies at Rhode Island School of Design and Colby College where she received a BA in Art and Art History. Having a penchant for Chanel-esque wovens and all-things New England, Laura continues to design with purpose—with her husband and team by her side—leaving in her wake a trail of happy homes. Laura is the recipient of the prestigious New England Home 2023 5 Under 40 Award and a member of the Design Leadership Network.

Hometown: Boston by way of Atlanta, Chicago, Toronto, Montreal, Connecticut and New York.
Sign: Sagittarius.
Coffee or Tea: Cappuccino.
Mantra: Do it once and do it right.
Never Without: The latest Taylor Swift album.
I’m a firm believer in… Hard work.

 

Design Sensibility.

Part of the Keeler & Co. magic lies in the firm's thoughtful approach to individuality — the unique conversation between the architecture, the location and the client’s way of living converges with artful layers, fearless colors and harmonious furnishings, resulting in a completely personalized transformation.

 

Vassar Pierce

Chief Operating Officer

They say behind every successful man is a strong woman. The sentiment rings true in the Pierce household, and these days roles appear reversed as Vassar assumes a new role by his wife’s side as Keeler & Co.’s Chief Operating Officer. Vassar leaves a flourishing career in fundraising to support the design firm’s burgeoning partnerships and impending expansions. Vassar joins the team with an MBA from Boston University preceded by a BA from Bucknell University, and will be spearheading all growth initiatives. The delicate counterbalance between a husband-and-wife relationship converging with day-to-day work life has Vassar witnessing Laura’s creative acuity in a completely new way. Though not creatively inclined himself, this doting husband credits his wife’s superpower to be her ability to listen and learn how people live in order to execute on their behalf. He also believes Laura to be a beauty mix-master who laces every home she touches with incredible functionality.

Hometown: Dover, MA.
Sign: Cancer.
Coffee or Tea: Black Coffee—hot in winter and iced in summer.
Never Without: Newspaper.
The world needs more… Open Mindedness.

Keeler-Co-Lydia-Hauser.jpg

Lydia Hauser

Designer

Part interior buff and part math whiz, Lydia uses both sides of her brain when tackling any and all creative endeavors. With a Bachelors in Architectural Studies and a Minor in Math, this smarty-pants-creative lives for the process of trial and error—thriving off both the fluid ideation of a space to the highly anticipated implementation of the design. Partial to small-scale, intricate patterns, Lydia tends to lean toward contemporary lines, but her love of history challenges her to embrace more traditional figures in her design schemes. 

Hometown: Accord, NY.
Sign: Taurus.
Mantra: Always be prepared for endless waves of transformation.
Favorite Color Combo: Navy Blue + Coral.
Design Muse: Pierre Yovanovitch.
New England is… A beautiful mix of classic and contemporary. 

Chase Rowe

Business Associate

Chase has gained extensive experience in design, business growth, marketing, and operations, while playing a key role at Keeler & Co.’s retail shop, Rusticator, in Maine. Currently pursuing a Residential Interior Design Certificate at RISD, Chase is eager to apply his deep understanding of design firm operations to a future career as a designer. When he's not making things happen at work, you can find him paddleboarding around Maine, with his fiance and dog in tow.

Hometown: Turner, ME
Sign: Libra
Coffee or Tea: Tea. Iced during the day, hot at night.
Mantra: Do what makes you happy
Color you couldn’t live without: Green
I’m a firm believer in… making it happen, no matter what ‘it’ is.



Henry + Emma

Designers Dogs

Natural-born pawfectionists and the serious members of the team, Henry and Emma join us from the Pierce household. Their design aesthetic consists of wide-open green spaces. When they’re not in the office or on a photo shoot, Henry and Emma can be found with a perfectly distressed tennis ball, seeing friends on the beach in South Carolina or up a mountain in Acadia National Park.